Alberta’s tourism minister embarks on a strategic Asia mission to boost international visitor growth
- Barbican Immigration
- Aug 28
- 1 min read
Alberta's Tourism and Sport Minister Andrew Boitchenko launches a pivotal mission to South Korea and Japan on August 28, aiming to strengthen Alberta's tourism presence in key Asian markets. The strategic initiative builds upon WestJet's successful direct flights from Calgary to Incheon and Narita, established through Alberta's Air Access Program. Through meetings with travel industry stakeholders in Seoul and Tokyo, the mission seeks to promote Alberta's world-class experiences and position the province as a premier destination for Asian travellers—a crucial step toward Alberta's ambitious goal of reaching $25 billion in annual visitor spending.
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